Built right on the edge of Northern Liberties, The Keystone is one of Philadelphia’s newest apartment buildings with one of the largest rooftops in the city.

The final logo is a flat abstraction of The Keystone's key feature, its 3-tiered roof. This logo was expanded into a responsive set that will be versatile across a myriad of different use-case situations. To accompany the new logo, a series of patterns was created that can be an asset for any print or digital design.